Fabian Tan asked:
Although ezines can and do cover a wide range of topics, they all have one thing in common, they are current and on the cutting edge. To create a profitable ezine you must know the pulse of your readership. They want to know what is “hot and happening” so they can be a part of it.
Create your own movement
To stay on top of the scene and market a profitable ezine get your readership involved. Try creating a “heard on the street” type feature that just gives a place and name. Let the readership tell others about it. These “stringers” have been a staple of the media for centuries and interesting enough work well. Consider the club with no sign out front or advertising campaign to speak of. The club is a huge success by word of mouth alone. The spread of the word of mouth is accomplished with stringers. They just don’t know they are stringers.
The “hip” need to know
There is a reason that all the starlets and stars know about the big events, its great promotion. To market a profitable ezine get it into the hands of those that can drive sales. If you can get the celebrity to the event with your ezine you may be able to name drop with their name later on. If you want to publish a profitable ezine, self promotion is a must. The shy need not apply when you are trying to get the word out about your project.
Anita
Although ezines can and do cover a wide range of topics, they all have one thing in common, they are current and on the cutting edge. To create a profitable ezine you must know the pulse of your readership. They want to know what is “hot and happening” so they can be a part of it.
Create your own movement
To stay on top of the scene and market a profitable ezine get your readership involved. Try creating a “heard on the street” type feature that just gives a place and name. Let the readership tell others about it. These “stringers” have been a staple of the media for centuries and interesting enough work well. Consider the club with no sign out front or advertising campaign to speak of. The club is a huge success by word of mouth alone. The spread of the word of mouth is accomplished with stringers. They just don’t know they are stringers.
The “hip” need to know
There is a reason that all the starlets and stars know about the big events, its great promotion. To market a profitable ezine get it into the hands of those that can drive sales. If you can get the celebrity to the event with your ezine you may be able to name drop with their name later on. If you want to publish a profitable ezine, self promotion is a must. The shy need not apply when you are trying to get the word out about your project.
Anita
