ezine internet marketing

Chia-Hsuan K Huang asked:




Ezine advertising is the placement of advertisements in other Ezine Publications to promote your products, services, websites, etc. It is simply an online newsletter following by subscribers to your website. There are thousands or even millions of ezine advertising on the web so this would be something you can take advantage on to your business.

What are the benefits of Ezine Advertising?

- One of the fastest ways to get traffic to your site
- very inexpensive
- easy to test and track results
- very targeted

However, most people make some common mistakes with Ezine Advertising. Do not try to make a direct sales through ezine advertising because the purpose of ad is to get a click. And it’s a “2 step” process (more later) to follow up with them. Once they opt-in to your site than you can offer than the sales letter in your email. Another mistake that most people commonly make is that they would run just one ad and then give up. A lot of the times, people think it’s doesn’t work so they stop instead of trying different ways. Testing different ads is inexpensive so you want to run at least 3 times to test results to see which ad gets more response. Running multiple times in your ad can increase the chance to succeed.

There are some types of Ezine Advertising to consider:

- Short Classified Type Ads which include top, middle, and bottom, sponsor positions. Generally, the higher you want to be in the newsletter, the better results you are going to expect of having the ad there.

- Solo Advertisements
This gives you the opportunity to have longer copy, more information, more reason for someone to click through into your ad.

- JV/Endorsed Mailings (from the owner of the newsletter)
You don’t need to pay them unless they make a sales for you, so you can go with JV offer and contact them to promote your product with mutual mailing list (cross promotion).

In Classified Ads, there are 2 steps process:

- Step One: Try to make a sale directly from advertisements
- Step Two: Get them curious or give them an incentive to take further action

- Visit a Website, Opt-in, Read Sales Letter

Bottom Line: Get them to CLICK THE LINK! That’s the ONLY purpose! When it comes to write an Ezine Advertising, there are three parts to focus on: The Headline, The Body, and The Offer/Call to Action.

The Headline’s intention is to get people’s attention, so you can use asterisks, arrows or capitalize the first letter of every word in your headline. You can also be creative and use anything that you think it would get people’s attention is a good thing. Remember, the headline should be exciting, show enthusiasm, and get attention!

One of the great ways to create a headline is to use the headline creator pro at http://www.headlinecreatorpro.net. With this tool, you can change around and switch around to get the best result in your ad. And it’s totally inexpensive tool yet create great catchy and powerful headlines for your niche.

The body content should be a few sentences that appear between the headline and the call to action. Don’t try to complicate the content, try to provide the most information in the least amount of time with a small short sentences. Always emphasize alot of benefit statements to your readers in the ezine advertising. Tell them what’s in it for them! Convey the biggest benefits (what’s the one big benefit they will get). For example, give them a free report on “how to become an expert in Golf by scoring 7 strockes in 45 mins”, “7 tips you must know before you buy a flat screen TV”, and etc.

The final step is to “Call To Action”. This is the purpose of the entire ad – to get them to take action! You must TELL THEM WHAT TO DO! Tell them why they should take action and exactly why you want them to do. What you are really telling them to do is to go to your site to get opt-in to your free report or newsletter. It’s the value you are going to drive them in to your website through ezine advertising.

So, how do you get great Ezine Advertising results?

First of all, you need to know the audience you are targeting to. Do you have a message to market match? If you don’t match the right market, you will not get the effective result and end up wasting advertising money.

Secondly, how big is the list? If you have a small targeted audience that create small result, but you are paying small advertisement then it’s not necessary bad. Your Opt-in result usually based on how many people you have sent your ad to.

Thirdly, you also need to measure how responsive they are. This only after you run the newsletter through ezine advertising to find out what happen. You should always keep track of the result so you know which ads work better. This will give you the benefit in your experience by running different ads. What kind of offers have worked in the past? When is the best day/time to email them that they are most likely to respond? What is the publishers relationship with them?

I recommend The Directory Of Ezine Advertising as it offers you the Life Time Memberships to help you succeed. Directory of Ezine advertising Lifetime members will get Charlie’s private phone line and be able to call in and ask ANY questions on their mind in terms of how to create a product, sell things, write emails, do joint ventures, etc.

Theodore