pearsonville asked:

www.realmoneystore.com Ezineads can be some of the most exciting and effective marketing on the internet. Ezine advertising has taken me with a business in the red to earning well over 6 figures in 3 months. Before you take a look at ezine marketing I suggested that you watch my videos at http I have spent a great deal of time putting together a series of 20 videos on the tips, tricks and strategies of an ezine ads. The 20 videos are all about 3 to 5 minutes in length and they teach you all the things you should know and or look out for when you are using ezine ads. These are a must video so you know what to look for. Contained in this video are things like are ezine solo ads better than group ads. One of the things you should be aware of when looking at ezine solo ads, is that ezine marketing and ezine advertising can take you from having no traffic to way to much traffic in a hurry. This may sound like a good thing, but with overwhelming amounts of leads from your ezine marketing can create a slow down or back up in the time it takes for you to respond to people. Ezine Advertise created this issue for me and I had to dial it back a little so I could keep my leads fresh. Before you move forward with purchasing any ezine ad make sure you watch these videos at www.realmoneystore.com so you know what to expect, how to pick the right ones, and make a ton of sales when you do ezine ads. PS. Here is a little hint for you, I just an ezine solo ads at http for a guy who received …

Viola

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Jaylan

Thomas Christopher asked:




Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to?

Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche marketing go together on the Internet. To see the long tail, get a spreadsheet of related keywords with their monthly searches, sort the keywords in decreasing order by searches and make a graph of the searches. You should find a very few keywords with many searches and a long tail of the distribution with few.

Unless you are a large corporation, you can only compete successfully for keywords in the tail of the distribution. The questions is, “How?”

Divide the keywords into four bands by the number of searches: the super, the high, the medium, and the low search keywords. The competition and the search bands are generally parallel, e. g., a high level of competition goes with high level of searches, but not always. The borders between low, middle, high, and super search bands are sometimes set to 500, 1000, and 10,000 searches per month. You can set the boundaries to other reasonable values.

You are only interested in getting to page one of the search engine results, so when it comes to keywords, competition is bad. Divide the keywords into four bands by level of competition: the super, the high, the middle, and the low competition keywords. (For our purposes here, just use the number of pages containing the keyword as an exact phrase to represent the level of competition.) The boundaries between the low, middle, high, and super competition bands are arbitrary, but setting them to 10,000, 20,000, and 35,000 pages with exact matches is reasonable.

To use a metaphor, the number of searches is the quality of the fruit — the higher the number of searches, the more ripe, plump, and tasty it is. The level of competition is where the fruit is on the tree. The super competitive keywords are on the tip top branches. The low competition keywords don’t even require you stretch. There are two not perfectly consistent principles for harvesting the fruit: (1) harvest the best fruit you can, and (2) pick the low-lying fruit first. Here are some suggestions on how to do that:

1) Remove the super high competition keywords from your list. You will not get that traffic.

2) You can generally ignore those for which the level of competition is higher than the level of searches. They are not worth the effort.

3) Target lower competition keywords first. You will get quicker results.

4) Only optimize web pages explicitly for keywords in the middle, high, or super search bands. As for the keywords in the low search band with less than, say, 150 searches per month (five searches per day), unless the profit from each sale and the intention of the searchers to buy are both high, it is probably not worth creating web pages for them.

5) You could generate web pages for low band keywords — write the template once and use it many times.

6) You can use the low band keywords in alternative titles of ezine articles. Those articles can reach many potential customers and convince them to click through to your pages. You submit the articles with an article submission service such as Unique Article Wizard or Submit Your Article. Those services submit randomized variations of a single article to hundreds or thousands of article directories. With only a little more effort than submitting one article, you will have many articles spread around the web with titles including the low band keywords. For the keywords in the far reaches of the tail, appearance in a page title, page name, and anchor text of a link (all of which you typically get in an article directory) may be sufficient to gain a position on page one of the search engines. The few searches may well justify the effort of embedding the keyword in one of the titles.

7) There are a lot of searches for phrases the search engines have not seen before. You can devote a page as a destination for these very low frequency keywords. Create a page with a couple of thousand words of text filled with words and phrases related to your topic. When the search engine encounters some semantically-related but not yet indexed query, your page would be a good recommendation. You can also drop low-competition keywords into the text. They will bring a few searches themselves as well as contribute to the semantic classification of the page.

Divide your keywords by search frequency and by numbers of competing pages. It will help you plan your long-tail marketing.

Antonio