ezine internet marketing

Sherri Wynters asked:




Low-Cost, High-Profit

Can you imagine the infrastructure needed for setting up your own publishing house the conventional way? It is common knowledge that a brick and mortar business is full of risks and costs a lot of time and money to setup. You need to have lots of paid-staff like editors, news reporters and even a cleaning staff!

As an Ezine publisher, you gain the benefits of a conventional newsletter publisher enjoys without worrying about paper at all! You can easily and conveniently spread your marketing influence and expertise to all your subscribers even if you are just an ordinary individual. Basically, you’re the boss!

You do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. So what could be better?

The goal of every business is low-cost, high profit!

Having big buildings and many staff at your disposal may make you feel powerful, but in reality, all this cost lots of money. Every staff and building is just additional overhead. You may earn a lot of money but you are spending a lot at the same time! Operating your Ezine in the comfort of your on home is much more cost effective. Remember that every penny saved is a penny earned!

Do you know that an autoresponder will also double as your salesperson, customer relations manager and support clerk? An autoresponder works round the clock and doesn’t go for lunch breaks (and they cost about $15 – $20 a month to operate!)

The business of Ezine publishing is also highly scalable because more subscribers will not burden you as much compared to servicing your customers in the real world like a sales person. When you have your online business setup, it can even run on autopilot – a set-and-forget model!

Multiple Profit Funnels

Experts have claimed that it is suicidal for anyone to have only ONE source of income. If you have only one source of income, you are in a risky position. Even in an online business, if you are focusing on selling one product to many different markets, your income potential is very limited and you are not maximizing your resources.

The beauty of an online business is this – you can create a business model or a website and build traffic, build relationships with your customers and sell them products. Once your website has developed enough traction, you can start focusing on the profits.

You might not make much money if you are just starting out, but if one website can bring in $500 to $1,000 every single month on autopilot, I am very sure you won’t mind creating multiple profit funnels.

The same applies to an Ezine. You can build your Ezine business just like any niche marketing websites. You drive traffic, get them to subscribe to your newsletter or Ezine, build relationships through your newsletter or e-course and sell them your own products or promote affiliate programs.

Once your Ezine is on autopilot, you can create ANOTHER Ezine and create another profit funnel for yourself! You can create one after another and soon, you will have many online businesses operating for you each giving you residual income.

The best thing about Ezines is that you can build them with any other Internet business models out there. Let’s say you are into AdSense publishing, a newsletter will turn a common subscriber into one of your loyal blog readers. How about Google AdWords? If you have a powerful newsletter linked to a well written sales copy, you can even use AdWords to draw traffic into your newsletter.

How about with affiliate programs? You can create many different Ezines all with recommended resources to all sorts of affiliate programs out there. The possibilities are endless. All you need to do is source for the ones that pay the highest commissions and which programs are most suitable for your subscribers.

Nathanial